Client:
Love, Unity, and Values Institute (LUV Institute)
Industry:
Nonprofit, Youth Empowerment, Education
Background:
The LUV Institute, a nonprofit based in Chicago, serves youth on the Southside of the city, one of the most underserved communities in the nation. Through a combination of restorative, social-emotional approaches and a focus on college and career readiness, LUV Institute has been transforming the lives of young people of color for over 10 years. Their mission is to help youth explore their potential through art expression, entrepreneurship, leadership development, and more, all while addressing the trauma many of these young people have faced.
We were introduced to LUV Institute through a referral — a powerful testament to the importance of word-of-mouth in building lasting business relationships. Initially hired to support their social media strategy for a specific program, our partnership quickly expanded into a broader collaboration, including event campaign support, strategic consulting, and on-the-ground event management.
Challenge:
LUV Institute had been using traditional methods to raise awareness for their programs but wanted to take their outreach and impact to the next level. Their goal was to engage a larger audience, generate new donations, and bring attention to their transformative work. The challenge was creating a unified, multi-channel campaign that resonated with their diverse stakeholders and encouraged both in-person and digital participation.
Our Approach:
We approached this challenge with the same commitment to excellence and impact that drives all of our projects. Working closely with the LUV Institute team, we helped design and execute a comprehensive Giving Tuesday campaign in 2022 that would not only raise awareness about the organization’s mission but also engage their community and stakeholders in meaningful ways.
Results:
The #SlowDownShowLUV campaign was a success. For the first time, the LUV Institute engaged in a large-scale Giving Tuesday campaign that generated donations, raised awareness about the organization’s transformative work, and strengthened their network of supporters. The live event helped bring together a diverse audience, both virtually and in person, and provided a platform for LUV Institute to showcase their impact and mission.
Key Takeaways:
Key Takeaways:
Why It Matters:
This case study exemplifies the kind of transformative work Odd Media Solutions is proud to be a part of — supporting nonprofit organizations that are creating lasting change. Through our partnership with the LUV Institute, we were able to help elevate their mission, raise much-needed funds, and engage their community in a meaningful way. We're honored to have played a role in their Giving Tuesday campaign and look forward to seeing the continued impact they make on youth in Southside Chicago.
If you're looking to amplify your organization’s mission or need a creative partner to help you elevate your next campaign, we’re ready to help you make it happen. Let's connect and make an impact together.
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