A Milestone Worth Celebrating: My Promotion to Program Launch Manager at Evidence in Motion
From “Big Shot” Job to Big Purpose in corporate america
Today, I am thrilled to share an incredible milestone in my professional journey: my promotion to Program Launch Manager at Evidence in Motion (EIM). This moment is deeply meaningful, as it reflects not only personal growth but also the support and culture of innovation that EIM embodies.
When I joined EIM in August 2023, I was coming from a time of professional uncertainty, having been laid off from what I now consider my "big shot" job in Los Angeles. That role, while glamorous and rooted in the entertainment industry, left me feeling unfulfilled and undervalued. As a Black woman and a marketing professional, I often found myself questioning whether my contributions were truly seen.
At EIM, however, everything changed. From the moment I began the interview process, I could tell this was a different kind of workplace. The discussions were meaningful, the team was welcoming, and for the first time, I felt my entrepreneurial efforts through Odd Media Solutions were not only acknowledged but celebrated. EIM valued my creativity, my ideas, and my ability to innovate.
In my initial role as a strategist, I was tasked with launching a new Doctor of Occupational Therapy program in Southern California—a place I had just moved back to Kentucky from. It felt like a divine alignment. The work was challenging yet rewarding, and I was given the freedom to truly make an impact. Over time, I took on additional programs, managing marketing strategies for four different initiatives, each with its unique complexities and opportunities. This included developing organic social media campaigns, email marketing, event planning, assisting with creative asset production ad digital ads, and much more.
Through it all, EIM has been the epitome of an exceptional workplace. From small but meaningful gestures like notes of appreciation from upper management to major accommodations like flexible work arrangements, the company has consistently shown that it values its employees. The marketing team, in particular, has been a source of inspiration. They are not just colleagues; they are collaborators who constantly push boundaries, innovate, and bring fresh ideas to the table.
EIM’s commitment to fostering diversity and inclusion is another aspect that sets it apart. When I expressed the need for more representation in our team, they listened. This promotion, in many ways, feels like a testament to their willingness to invest in diverse voices and perspectives. As a Black woman, I understand the weight of this opportunity. According to recent studies, only 4.4% of black women work in management in the U.S. This stark underrepresentation underscores the importance of organizations like EIM, which are taking active steps to change the narrative.
As Program Launch Manager, I am excited to focus on creating strategies for new program launches, ensuring our team is set up for success. This role challenges me to innovate and build from scratch—a challenge I embrace with gratitude and determination. I am inspired by trailblazing Black women like the members of the 6888th Central Postal Directory Battalion, NASA’s "Hidden Figures" mathematicians, and countless others who paved the way for us to break barriers in all fields.
EIM’s leadership in healthcare marketing is unparalleled. Their human-centered approach, dedication to innovation, and commitment to equity make them a shining example of what corporate America can and should be. I am immensely proud to be part of this team and to contribute to work that not only transforms education but also makes a lasting impact on the communities we serve.
Here’s to a bright start to 2025, continued growth, and making a difference—together. Cheers to EIM, my incredible colleagues, and to all of us striving for excellence in our fields. May we recognize our worth and run toward everything we are owed as heirs of Jesus Christ.
